Media | Cinema | Projection
With the latest Bond still delayed and Godzilla vs Kong forced to premiere on Amazon, cinema – and cinema advertising – has been decimated by the coronavirus. But as theaters around the globe tentatively prepare to reopen, can cinema advertising … Continued
Cinema chain Vue has appointed former Lonely Planet marketing boss Shona Gold as its head of marketing for the UK and Ireland. She replaces John de Chane, who held the position as interim head of marketing. Source: Vue hires Shona Gold … Continued
Showcase Cinemas is set to make movie night all-the-more comfortable with a £10m investment in 9,000 luxury recliners across the UK. Source: Showcase Cinemas invests £10m into luxury rebrand | The Drum
Odeon Cinemas has appointed 101 as its creative agency. The appointment sees 101 responsible for handling creative work for the cinema chain as it begins a period of brand revitalisation. via Odeon appoints 101 to revitalise the cinema chain’s creative … Continued
Digital Cinema Media (DCM) installed Karen Stacey permanently as its chief executive in March and she is set on continuing the digitisation of cinema advertising within the company. Stacey spoke to The Drum about how she viewed digital technology and … Continued
http://www.thedrum.com/news/2015/02/16/odeon-preps-fresh-b2b-social-media-strategy-astp-appointment
Cineworld has launched a digital planner to enable movie goers to integrate movie releases with their digital calendars to ensure they never miss a flick. via Cineworld goers can sync movies to their calendars with new planner | The Drum.
Digital Cinema Media (DCM) has partnered with BAFTA to promote Sunday’s awards presentation through its Cinime app. via BAFTA utilises DCM’s Cinime app to promote this year’s awards | The Drum.
Vue Entertainment International has appointed Alison Cornwell as chief financial officer with immediate effect to assume the responsibilities previously held by deputy CEO Alan McNair. via Vue Entertainment appoints Alison Cornwell as chief financial officer | The Drum.
The BFI London Film Festival is set to be promoted through the Digital Cinema Media (DCM) app, Cinime. via BFI teams with Digital Cinema Media for Cinime app promotion | The Drum.