ODEON Cinema runs first digital ads through Pavilion
http://www.how-do.co.uk/north-west-media-news/north-west-digital-media/odeon-cinemas-runs-first-digital-ads-through-pavilion-20070518386/
ODEON Cinemas launches first ever online ad campaign with Pavilion
http://www.e-consultancy.com/news-blog/363335/odeon-cinemas-launches-first-ever-online-ad-campaign-with-pavilion.html