Media | Cinema | Projection
Marketers have raised concerns that several Cineworld cinemas appear to be keeping the house lights up during advertising breaks after the chain recently introduced a new allocated seating policy, which they say could be negatively impacting consumer engagement with their … Continued
http://www.marketingweek.co.uk/disciplines/advertising/news/cineworlds-allocated-seating-policy-risks-throwing-shade-on-brand-ads/4011462.article
http://www.marketingweek.co.uk/disciplines/advertising/news/cineworlds-allocated-seating-policy-risks-throwing-shade-on-brand-ads/4011462.article
http://www.marketingweek.co.uk/news/shazam-to-launch-interactive-cinema-ads/4006476.article
http://www.marketingweek.co.uk/news/odeon-to-overhaul-customer-experience/4005012.article
http://www.marketingweek.co.uk/news/cinema-advertising-enters-digital-age/4002828.article
http://www.marketingweek.co.uk/news/odeon-gains-its-edge/4001448.article
http://www.marketingweek.co.uk/sectors/telecoms-and-it/%E2%80%9Corange-thursdays%E2%80%9D-launches-to-trump-o2-film-offer/3029081.article
http://www.marketingweek.co.uk/sectors/media/dcm-names-simon-rees-to-build-cinema-ad-revenue/3026087.article
http://www.marketingweek.co.uk/trends/trends/zoom-out-for-a-wider-view-of-cinema-goers/3016350.article