Odeon dominates Leicester Square at film premieres with giant digital screen
http://www.marketingmagazine.co.uk/article/1220572/odeon-dominates-leicester-square-film-premieres-giant-digital-screen
Odeon moves into f-commerce with transactional booking app
http://www.marketingmagazine.co.uk/news/1106855/Odeon-moves-f-commerce-transactional-booking-app/
Westfield partners with Vue to build multiplex cinemas
http://www.marketingmagazine.co.uk/channel/Cinema/article/902282/Westfield-partners-Vue-build-multiplex-cinemas/