Cinema ads more effective than TV
http://www.brandrepublic.com/login/News/781392/
http://www.brandrepublic.com/login/News/781392/
http://www.intellagencia.com/news.asp?siteid=4&id=74726
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=634296