DCM restructures team after fresh Bond film delay
Biggest UK cinema sales house remains ‘extremely confident’ about medium’s future after pandemic. Source: https://www.campaignlive.co.uk/article/dcm-restructures-team-fresh-bond-film-delay/1709424
Cinema media owners respond to ‘unprecedented’ shutdown
Digital Cinema Media has said that it will be “temporarily pausing its advertising services until further notice” following news that cinema chains are closing their sites across the UK. Source: Cinema media owners respond to ‘unprecedented’ shutdown
What will brand experiences bring to the table in 2030?
Try to fast forward to an imaginary 2030 – it often conjures up a Black Mirror-esque landscape where people pay for their bus fares by watching ads and get a discount on their favorite clothing brands by wearing their items in … Continued
Cinema boom shows people still love ads in the right environment
Young audiences are driving cinema admissions to their highest levels since the 1970s. Source: Cinema boom shows people still love ads in the right environment
Volkswagen partners DCM for geo-targeted cinema push
http://www.campaignlive.co.uk/news/1228652/volkswagen-partners-dcm-geo-targeted-cinema-push/
Odeon seeks agency for media business
http://www.campaignlive.co.uk/news/1180771/odeon-seeks-agency-media-business/
MD Martin Bowley quits Digital Cinema Media
http://www.campaignlive.co.uk/news/1049158/MD-Martin-Bowley-quits-Digital-Cinema-Media/