Digital Cinema Media eyes experiential and targeted ads to monetise the ‘most premium spot there is’ | The Drum

Advertising business Digital Cinema Media (DCM) is banking on increased investments behind experiential events and targeted ads to ensure the momentum behind soaring ad revenues is not just beholden to this year’s strong blockbuster line-up. Source: Digital Cinema Media eyes … Continued

Digital Cinema Distribution Coalition (‘DCDC’) Poised To Surpass 32,000 Screens in 2018 As its Rollout of the DCDC Network Accelerates

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Digital Cinema Distribution Coalition (“DCDC”), the transformative North American theatrical content distribution organization founded by Warner Bros. Entertainment, Universal Pictures, Regal Entertainment Group, Cinemark Theatres and AMC Theatres, today announced it is accelerating the rollout of its network and will … Continued