Cinema found to be most effective medium for ads
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=634296
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=634296
http://www.homecinemachoice.com/cgi-bin/shownews.php?id=1494
http://www.manilatimes.net/national/2007/feb/21/yehey/life/20070221lif5.html
http://www.newsandstar.co.uk/news/viewarticle.aspx?id=469273
http://www.leedstoday.net/ViewArticle.aspx?sectionid=39&articleid=2067306
http://www.worthingtoday.co.uk/ViewArticle2.aspx?sectionid=472&articleid=2066500