It has been a cornerstone of the town’s arts scene and a key part of the business community since 2006, poised near the intersection of Amity and Pleasant streets in the heart of downtown.
The Amherst Cinema also has become a model for how an independent film house can weather the competition posed by streaming services such as Netflix, Amazon and HBO: by offering a mix of independent and more commercial films, special programming, in-person speakers and other features, and building a devoted membership.
At the helm of that effort has been the cinema’s executive director, Carol M. Johnson, who was also instrumental in getting Amherst Cinema off the ground, helping lead a community-driven effort back in the early 2000s that raised more than $3 million to open the movie house.
Read more: https://www.gazettenet.com/Carol-Johnson-longtime-director-of-Amherst-Cinema-retires-34418547