Movie theaters face an uncertain future amid the coronavirus pandemic. Shuttered for more than two months in many states, including Massachusetts, they must coax people out of the on-demand comfort of their homes and into auditoriums where a loud laughter in the next row may seem like a biohazard, rather than a mere annoyance.
But Mark Malinowski, vice president of global marketing at Norwood-based Showcase Cinemas, projects confidence.
“We will survive,” he said, adding that his industry has withstood innovations such as television and home video — not to mention several wars.
Read more: https://www.wbur.org/bostonomix/2020/06/03/showcase-cinemas-future-of-movie-theaters