Record-Breaking On-Demand ‘Trolls World Tour’ Leads Home Viewing Charts

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Yes it’s true. Universal’s $19.99 48-hour rentals of “Trolls World Tour” exceeded the studio’s highest expectations. The premium Video on Demand market (which also allows for some downloads) is not yet the new normal for top releases. But these results will encourage other companies to make pricing experiments with their backlog of unreleased films.

 

Source: https://www.imdb.com/news/ni62852383