Nearly 90 percent of movie fans also indicated their intent to continue leisure activities such as dining out and shopping at malls. And among those that indicated concern about the variant, 73 percent plan to continue their activities with additional precautions, such as masking indoors and being diligent with sanitizing, while another 15 percent don’t plan to make any changes.
Source: Moviegoers Returning to Cinemas in Big Numbers, New Report Shows | Digital Cinema Report