Movie Tickets and Digital Downloads Prove To Be An Ideal Bundle

posted in: All News, USA | 0
Over this past summer Cineplex, Inc., Canada’s largest exhibitor commanding 78% of the market, experimented with a new product offering it has dubbed SuperTicket. It seems to be a great idea for all involved. The concept behind the product is simple; sell a ticket for a film’s theatrical release in combination with a digital copy of the title. The catch is that the cost of a SuperTicket starts at CAD $19.99, twice the price of a standard admission at CAD $9.99, and the moviegoer must wait until the film is released on home video to receive the digital download of the film.