Sony Digital Cinema announces today that it will be supporting its partner More2Screen for the distribution of the Mariinsky Theatre’s The Nutcracker In 3D – the world’s first 3D Nutcracker ballet –to digital cinemas worldwide (ex–Japan) from 13 November 2012. Filmed at the historic Mariinsky Theatre in St. Petersburg, this is a sumptuously traditional production from EuroArts Music and the Mariinsky Theatre brought to life on the big screen in stunning 3D.
This partnership is yet another clear indication that Sony Digital Cinema is focused on bringing new and compelling alternative content to cinema exhibitors and their audiences.
Sony Digital Cinema 4K technology allows consumers to experience exceptional picture quality from every seat in the cinema, providing world-leading 3D images and spectacular detail even on the largest screens. Transforming the film experience, Sony Digital Cinema 4k technology gives the consumer an immersive, engaging visual experience you simply can’t get at home.
David McIntosh, Senior Vice President, Sony Digital Cinema said: “Our partnership with More2Screen has covered musical theatre and a rock concert so far this year, so it’s very exciting to continue our partnership with the world’s first 3D Nutcracker ballet. Available to all 3D digital cinemas worldwide (ex–Japan), the Mariinsky Theatre’s Nutcracker In 3D will be ideal family entertainment for the Christmas season.”
Christine Costello, Managing Director, More2Screen comments: “We’re delighted to be working with Sony Digital Cinema once again on this superb 3D production and to bring the world’s first 3D Nutcracker ballet to cinemas across the world. “
-ENDS-
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