How to Develop Audiences for Independent Cinemas

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The Independent Cinema Office has created a guide because they think audience development is one of the most important, most undervalued aspects of the work of cinemas, film festivals and community screens.

Independent cinemas aren’t just places to watch films, but are about stimulating a deeper appreciation of art, encountering ideas that expand your mind and participating in a dialogue with others. All of these goals are better served by encouraging the broadest possible range of people to participate in your venue as audience members.

Read the guide