When many of us were growing up, going to the movies meant standing in multiple lines. First, we had to buy tickets, then we had to wait to enter the theater. Next, the concession line always took forever. Finally, we’d get into the auditorium and make a beeline for our favorite seats, just hoping no one had already snagged them.Cut to today.
The ShowPlace ICON at The Boro is completely changing how we see and experience movies.Before you even leave the house, you can reserve your seats and order food and drinks online — then have it waiting for you when you arrive. There’s also the option to order at one of the many kiosks in the lobby.
Source: How ShowPlace ICON Theatre at The Boro is changing the moviegoing experience | Reston Now