Digital Projection Strengthens Technological Leadership with Industry Veteran Hire

Digital Projection has announced the appointment of Thierry Ollivier to the newly created role of EMEA business development manager.

Manchester (UK) 20th January 2020 – Digital Projection has announced the appointment of Thierry Ollivier to the newly created role of EMEA business development manager.

The appointment is in line with the company’s strategic expansion and client support programme in the EMEA region. Reporting to Chris Axford, Digital Projection’s international sales and marketing director, Ollivier will support the sales team in joint development of projects on three major projectors and technologies aimed at specific markets, namely the INSIGHT 4K HFR 360 for VR, the INSIGHT 8K for broadcast, simulation and planetarium applications, and the next generation of Satellite MLS (Modular Laser System), which will all be showcased at ISE 2020. 

Ollivier joins Digital Projection with 25 years of experience in the AV industry, having worked in several sales management positions including vice president of sales for projectiondesign and sales director for Barco. Ollivier also ran his own business in strategic development consultancy, specialising in AV, Simulation, Virtual Reality and Digital Cinema.

When asked about his first actions within the role, Ollivier said: “My first task in the role will be to conduct a thorough market analysis based on findings as well as my own experience, before moving to prospection and promotion, in order to demonstrate the superiority of these key visual innovations.

“The Satellite MLS, in particular, is a major innovation in projection technology; apart from the new sources of laser and 8K DLP technologies pioneered by Digital Projection, there has been little advancement of this scale in the last few years. It has the potential to be a major technological breakthrough with the right promotion.”

Commenting on his new position, Ollivier said: “Digital Projection has a reputation for innovation and technical advancement. In addition, the company has developed an extremely responsive and customer orientated sales and support team in recent years, some of whom are former colleagues, so I already feel at home.”

Chris Axford added: “Thierry brings a wealth of knowledge and experience with him into this strategically important role. I am confident he will support the EMEA sales team and help develop the sales of our latest solutions and give them the industry recognition they deserve. We are very pleased to welcome him to Digital Projection.”

Concluded Ollivier: “I’m really looking forward to meeting with my peers at ISE 2020 on the booth of a true industry shaker, as well as meeting with end users to demonstrate how these solutions can help their business.”

Thierry Ollivier will be on hand at ISE’s Innovation Zone in Hall 14 (stand B100) where attendees will have the opportunity to experience the latest in virtual collaboration thanks to two Digital Projection MultiView VR systems showing how virtual reality can be used in a truly immersive and collaborative way. 

He can be reached on +4740800196 or