“It felt great to watch a movie in bed. There were plenty of movies to choose from and there was also complimentary coffee － all in all, a more enjoyable experience than a traditional hotel.”
So goes a customer review posted on travel booking site ctrip.com about a cinema-themed hotel in Beijing.
Cinema-themed hotels, a new type of accommodation service that attempts to deliver cinema thrills through technology and movie-inspired decor and service, have become the ninth-biggest hotel segment in China.