Channel 4 is offering advertisers a 20% reduction in rates if they experiment with new 60-second-plus, “cinema style” commercials on Film4.
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://sys-con.com/read/244834.htm
http://sys-con.com/read/244834.htm
http://www.eastvalleytribune.com/index.php?sty=69327&source=rss&dest=STY-69327
http://www.newkerala.com/news3.php?action=fullnews&id=20161
http://news.bbc.co.uk/1/hi/england/humber/5164208.stm
http://www.theherald.co.uk/features/65541.html
http://www.shanghaidaily.com/art/2006/07/10/285603/Cinemas_may_borrow_funds_to_convert_screens_to_digital.htm
http://www.shanghaidaily.com/art/2006/07/10/285603/Cinemas_may_borrow_funds_to_convert_screens_to_digital.htm